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UNCP Shatters Enrollment Record for Second Year

September 10, 2001

It's official! Enrollment at The University of North Carolina at Pembroke has broken all-time enrollment records in consecutive years.

Total enrollment for the fall semester is 3,932, up 15.6 percent over last year and up 32 percent in two years.

Freshmen weighed in at the high end of early estimates with 700, up 21 percent Fall 2001 freshman enrollment compares with 579 last year, which was also a record.

Just two years ago, UNCP enrollment was 2,986 and had remained stagnant for a decade.

Other records:

  • Transfer students - 372, up 3.3 percent
  • Extension campus students - 348, up 5.5 percent
  • Native American students - 852
  • African American students - 768
  • Students living on campus - 1,014

University officials were pleased to see their emphasis on recruitment and marketing pay off.

"We are delighted to see the continued recognition by students and parents both in North Carolina and out of state that The University of North Carolina at Pembroke is truly a place where students can obtain a quality educational experience in an exciting and beautiful part of North Carolina," Chancellor Allen C. Meadors said. "We are also extremely pleased to see out retention rate improve over last year."

"This growth is a direct result of the outstanding work of our dedicated faculty and staff," Chancellor Meadors said. "Of course, special recognition has to be given to our Admissions staff for getting the message out."

Admissions Director Jackie Clark said surging enrollment this year surpassed her most optimistic projections.

"We had a high yield, meaning a higher percentage of students that we accepted chose to enroll," Ms. Clark said.

The veteran admissions director attributed the success to "hard work."

"There is no substitute for hard work, but we also worked effectively," she said. "The marketing strategies were accurately targeted to the appropriate population of students that we are seeking."

"Everything we did overlapped - direct mail, telemarketing, college fairs, receptions and bus trips to campus for high school counselors," Ms. Clark said.