A trademark is a word, name, phrase, symbol or any combination thereof that identifies and distinguishes goods or services of one party from those of others. A trademark is a brand name. Rights in trademarks arise as a result of the use of the marks in commerce to identify the source or origin of goods and services. In addition, a trademark remains the property of the owner so long as the owner continues to use it properly and protects its authenticity as a trademark.
Any mark, name, logo, symbol, nickname, abbreviation, word, mascot, slogan, uniform insignia or landmark that is associated with The University of North Carolina at Pembroke and is distinguishable from any other university, team or organization.
Any individual or company that wishes to receive permission to use any or all of its trademarks/logos on products or services sold in the marketplace, whether wholesale, retail or online. Other activities, such as some noncommercial use of trademarks/logos, may or may not need to be licensed. Some activity may constitute fair use or free speech so as not to require license. Advice in that regard should be sought from your own legal counsel.
UNCP will not license activity which it believes would disparage the University or any of its trademarks, or would be libelous, slanderous, scandalous, offensive, and vulgar or constitute an unfair trade practice,
or otherwise reflect negatively on the University. Some activity may constitute fair use or free speech so as not to require license. Advice in that regard should be sought from your own legal counsel.
You can obtain an application for a License Agreement directly from Strategic Marketing Affiliates. This application can be downloaded from their website at: www.smaworks.com.
Yes. All art designs once approved by the requestor must be submitted to SMA for approval prior to products being produced.
The cost for a Standard License Agreement is:
Yes. It is important for UNC Pembroke to protect the trademarks and controlling their use will maintain their value.
Yes. All items bearing the UNC Pembroke marks must be produced by a licensed vendor whether they are for resale or not.
Generally, all items are subject to royalties. However, each appeal at this point in our licensing program will be reviewed on a case-by-case basis by the Office of University Communications and Marketing and the University Licensing Committee.
Merchandise produced without authorization may be considered counterfeit or infringing and subject to all available legal remedies and may be confiscated.
The list of licensees is anticipated to be dynamic. Vendors that have already been licensed and previously utilized will appear in BraveCart. However any vendor that competes successfully to produce a UNC Pembroke branded item must become licensed prior to producing the product.
Updated: Thursday, October 18, 2012
© The University of North Carolina at Pembroke
PO Box 1510 Pembroke, NC 28372-1510 • 910.521.6000