About

Dr. Susan Peters has a BS in industrial engineering (Millikin University), an MBA (Kent State University) and a PhD in international business and marketing (Saint Louis University). She worked as an engineer and in management for three major firms throughout the US. In the early 1990s, she moved to Poland where she started her first business. She taught at California State Polytechnic University, leaving as full professor and department chair eight years later. At Francis Marion University, she was the Forrest S. Williams Chair in Entrepreneurship and Director for the Center for Entrepreneurship for eight years. In 2017 she joined University of North Carolina at Pembroke as the Thomas Family Distinguished Professor in Entrepreneurship. In addition, she serves as the Management, Marketing, and International Business department chair. She has won a coveted American Council on Education year fellowship where she focused on retention, particularly of first-generation students.

She writes in the area of cross-cultural business issues, entrepreneurship, creativity and case research, the latter garnering her best paper awards and invited presentations. She teaches case method to faculty internationally. She serves as a fellow of the Southeast Case Research Association and as editor of their South East Case Research journal. Her peer evaluated publications include:

2001: “Understanding the Entrepreneur in the Growth Process: A Review and Theory” (with J. Katz) International Journal of Entrepreneurship and Innovation Management

2002: “Culture and Entry Timing of FDI: Results from Central Europe” The Journal of Global Business Perspectives

2003: “Consumer Complaint Behavior: Observations From Poland” (with J. Jones) The Journal of Global Business Perspectives

2004: “Yak Milk: Niche or Nightmare” (with D. Barsellotti) The Asian Case Journal

2008: “Impact of Ownership and Location Factors on Service Multinationals’ Internalism” (with V. Kumar and S. Kundu) in Service Industries Journal

2009: “JTS Press” (with J. Kirkpatrick) in South East Case Research Journal

2010: “Fame: School of Arts and Enterprise” (case study with G. Lawson) Southeast Case Research Journal

2012: “Not All Immigrants Look Alike: A Cultural Glimpse Into Immigrant Consumer Complaint Behavior” (with S. Wang) at Journal of Consumer Satisfaction, Dissatisfaction and Complaint Behavior

2012: “Corruption Perception and Flow of Foreign Direct Investment in Developing Countries: Evidence from South Asia” (with Tarique Hossain and William Keep) at International Journal for Business Insights and Transformation

2012 “Balancing Economic and Environmental Sustainability in Public Policy: Federal Mining Reform” in South East Case Research Journal

2013 “Teaching with CRJ Cases in Marketing” in Case Research Journal

2013 “Teaching with CRJ Cases in Entrepreneurship” in Case Research Journal

2014 “Tri-States Medical” in South East Case Research Journal (with Y.B. Shin, Allen Smith)

2015: “Medical Consumer Behavior: The Breast Cancer Story” in South East Case Research Journal (with Allen Smith)

2016: “Hablas BeautiControl?” in South East Case Research Journal

2016: “Carolina Health Staffing” in American Journal of Entrepreneurship

2016: “Not a Natural Disaster but Business Continuity All the Same” in South East Case Research Journal (with A. Smith, W. Branham)

2019: “Rural Broadband: Where the Blacktop Ends and the Extra Mile” (with McCoy, R.) in South East Case Research Journal

2020: “Dolor de Cabeza? Mal de Tete?” (with De Leon, M.) in South East Case Research Journal

2021 “NacSpace” (with Nathan Kirkpatrick) in South East Case Research Journal (Summer 2021)

2021 “Case of the Misfit Manager: Brantham’s British Pub” (with Mann, M.) in South East Case Research Journal (winter 2021)

Beyond these, she has numerous presentations, book chapters and other academic writing. She has travelled to, worked in, taught in, or consulted in 70 or so countries such as China, Mexico, Greece, Turkey, Rwanda, Egypt, Ecuador, Tibet, Venezuela, and China. Her “side hustle” is being the organist for her church. When she has free time, she loves to quilt