Shipra Gupta

 Dr. Shipra Gupta is Associate Dean and tenured Professor of Marketing in the Thomas College of Business and Economics at the University of North Carolina at Pembroke. She works with the dean, department chairs, faculty, and university partners on academic program development, curriculum, assessment, enrollment, and student success. She also helps lead the college’s AACSB accreditation and continuous improvement efforts, including strategic planning and Assurance of Learning. Before joining UNCP, she chaired the Department of Management, Marketing, and Operations at the University of Illinois Springfield. She was selected as a fellow in the University of Illinois System’s President’s Executive Leadership Program.

Dr. Gupta’s research focuses on consumer behavior, retail environments, and sustainable consumption behaviors. She has published in leading journals in her field, including the Journal of Consumer Behavior, Journal of Consumer Marketing, and Journal of Retailing and Consumer Services. Her honors include recognition as a University Scholar by the University of Illinois System and College of Business and Management Scholar of the Year Award. She has developed and taught undergraduate and graduate courses in marketing research, retail analytics, international marketing, digital marketing, and marketing management. In 2026, she received UIS’s Pearson Faculty Award for Teaching.